Last week it was announced that Vivendi has increased its stake in Ubisoft to 25.15 percent. Vivendi keeps denying that it is planning to make a bid for Ubisoft. (Ubisoft Entertainment : Vivendi raises Ubisoft stake to 25.15 pct)

"Vivendi is not considering the launch of a public tender on Ubisoft nor acquiring the control of the company," Vivendi said in a statement.

If its not a take-over it, it must be an investment and maybe with some shareholder activism attached to it.

Ubisoft does not look to expensive compared to peers, although some of its recent titles have only been gotten a luke-warm reception (such as Watch_Dogs 2 and Steep).

Betting on Vivendi gaming investments has turned out great before. It is worth remembering that Vivendi once owned 52% of Activision and sold its last shares in the company in early 2016 at a huge profit. (Bloomberg: Vivendi Sells Its Activision Stake, Netting $1.1 Billion)